Lunchables Kabobbles 🍱

Lunchables Kabobbles - TV

I learned a lot from working with Rob White & Chris Kloet: the creative directors behind Lunchables’ Platypus and Jackelope spokes…animals.

On Pack Cellophane Comic Innovation

Our client approached us with the task of increasing the value of the Lunchables box without adding any weight or components. We came up with the idea of printing comics featuring the beloved Platy and Jackie characters.

Client - Lunchables
Agency - McGarryBowen
Writer & Art Director - Mark Edwin Wetzel
Illustrator - Doug Holgate

Process

Here are some rough thumbnails showing my writing process before handing it off to Doug.

Integrated Marketing Case Study

McGarryBowen brought me in to help spearhead their effort in going fully integrated. I was a copywriter and the sole Senior Art Director across the kid (Kabobbles) and teen (Uploaded) brands.

This case study shows the immense amount of work our team did at McGarryBowen under the One Agency model. I worked under a pair of Creative Directors to create most of the Kabobbles work as well as the social content for Fully Uploaded. My roles included Art Director, Designer, Illustrator, Composer, and Copywriter. Although this brand effort was (and continues to be) extremely time-consuming it was also very rewarding. McGarryBowen has proven through Lunchables that the One Agency model is extremely effective. This case study was an integral piece in winning numerous other brands under our promise of a seamless, 360 integrated program.

Site Design

One look and feel for parents and one for kids.

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Back of Pack

Storyboards

Rich Media

Copywriter - Kate Steinberg