HERSHEY’S
Creative Direction for Dentsu Creative
I had the pleasure of working with Not To Scale and Anthony Farquhar-Smith for the production of over a dozen assets for TV, digital, and social. This production took place over three weeks. There were upwards of five stages, all in motion at any given time, with several amazing animators painstakingly creating practical stop-motion magic.
Behind-the-scenes video by our production partner Not To Scale.
Beachin’ :15
N’Joy :06
All About the Bag :06
Tasty River Split :15
Staircase Social
Magnet Social
Milk Drop Social
Screensaver Social
The Storyboards: Here’s another little peek behind the scenes at the concepting, boardmanship, and even some light animation I did before bringing in the amazing team of Anthony and Not To Scale.
