Frosted Mini-Wheats REIMAGINED 🥣

Our creative team aligned closely with AOR Leo Burnett to create a style guide putting parameters around what Mini could and couldn’t do which helped really bring him to life.


Facebook Videos

We created three charming videos for Facebook before making charming videos for Facebook was cool. Seriously. At the time, we had to fight for online content. And we made all these videos (with custom VO, SFX, and Score) for under $7k by pulling many personal favors because it was something we really believed in. I created all of the outfits and backdrops (all illustration) from scratch.

Frosted Mini-Wheats:: ‘Vroom Vroom’

Mini jumps on his dirt bike and pulls off some BIG STUNTS to show that big things (like fiber & whole grain) can come in little biscuits.

Client - Frosted Mini-Wheats
Agency - Razorfish
Illustration, Art Direction - Mark Edwin Wetzel
Copywriting - Joshua Koenig
Score - Todd Beyer


Frosted Mini-Wheats:: ‘Wheatzilla’

Mini channels his inner Godzilla and tries to appear larger than life. But then, he realizes that it’s his fiber and whole grains that really matter.

Client - Frosted Mini-Wheats
Agency - Razorfish
Illustration, Art Direction - Mark Edwin Wetzel
Copywriting - Joshua Koenig
Score - Todd Beyer


Frosted Mini-Wheats:: ‘Blown Away’

Mini tries to be a big hero, but then realizes that he’s beautiful just the way he is: a little biscuit with big nutritional value.

Client - Frosted Mini-Wheats
Agency - Razorfish
Illustration, Art Direction - Mark Edwin Wetzel
Copywriting - Joshua Koenig
Score - Todd Beyer


Site Redesign

We created an irresistible site packed with as much character as Mini and his friends. Every fiber of this site served to further his persona and bring fans in for a closer look at our brand.