Huawei 🇨🇳📱

Justin Long “The Director”

Being the new brand in town (and country) can be tough. So, we enlisted tech advertising veteran Justin Long to help introduce the Chinese tech giant to America.

Huawei:: Mate 9: ‘The Interview’

Justin interviews to be Huawei’s director. Interview Pro Tip: a little flattery goes a long way.

Client - Huawei
Agency - Blast Radius
Production Studio - Odd Machine
Copywriting - Katie Notovny
Art Direction, Vocals (Score) - Mark Edwin Wetzel

Huawei:: Matebook: ‘Newbie’

Emotions run hot as Justin introduces the new Matebook to the OG. I had the honor of creating a few illustrations for this spot.

Client - Huawei
Agency - Blast Radius
Production Studio - Odd Machine
Copywriting - Katie Notovny
Art Direction, Vocals (Score) - Mark Edwin Wetzel

Huawei:: Matebook: ‘Heart to Heart’

Justin gives some great advice; from one insecure actor to another. In addition to art direction I illustrated and animated the whale in this spot.

Client - Huawei
Agency - Blast Radius
Production Studio - Odd Machine
Copywriting - Katie Notovny
Art Direction, Vocals (Score) - Mark Edwin Wetzel

Huawei:: Matebook: ‘The Audition’

Justin is moved to tears by the Matebook’s powerful performance and the revelation that, perhaps, he was deceived as a child.

Client - Huawei
Agency - Blast Radius
Production Studio - Odd Machine
Copywriting - Katie Notovny
Art Direction, Vocals (Score) - Mark Edwin Wetzel